Marlon Kobacker Discusses Need to Raise Greater Awareness Regarding Air Travel and Sustainability

Marlon Kobacker Air TravelIt’s a part of the global climate change equation that is often overlooked, yet the air travel industry is responsible for significant contributions to the carbon emissions that are having such a significant impact on the rapid alterations in climate occurring all over the globe. Marlon Kobacker, a sustainable energy advocate who is now heading up a new venture called Sustainable Future Group, noted that while there is indeed a significant need to raise greater awareness regarding this critical issue, progress worthy of praise is nonetheless being made.

In seeking to reduce each company’s reliance on a single source of jet fuel while also reducing the carbon emissions produced by their national and international flights, both Virgin Australia and Air New Zealand have partnered on a project designed to identify local sources of biojet fuel. Recognizing that air travel is the source of close to 10 percent of global oil consumption, the effort recently undertaken by Virgin Australia and Air New Zealand demonstrates that while public demand for sustainability across all industries can serve as a motivating force, it is more likely that widespread adoption of clean technologies will occur when there is also a financial incentive as well.

Even though solar flights are traveling increasingly impressive distances using light aircraft, the technology is not yet in place in which it can be used for large-scale commercial flights. For the time being, the kind of progress in which biojet fuel is recognized as an entirely viable option for companies like Virgin Australia and Air New Zealand is indeed a step in the right direction.

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