The value of sustainable real estate property has risen steadily over the past decade as homebuyers are becoming increasingly willing to pay a premium for homes outfitted with green energy technologies and constructed according to sustainable building principles. According to Dymphna Boholt, promoting the potential health and wellness benefits associated with green building practices would significantly increase the appeal of sustainable real estate.
As Boholt sees it, the current popularity of sustainable real estate property is mostly the result of a promotional focus on the savings generated through building performance. While there are certainly many potential homebuyers who are interested in the long-term savings associated with sustainable building and green energy practices, the power of the argument is not necessarily enough to sway every homebuyer to select from sustainably built homes and sustainably built homes only.
This is why the health and wellness benefits of sustainable real estate properties must be emphasized to a greater degree. There is simply not enough public awareness of the substantial health benefits associated with living or working in a building that has been designed sustainably and features the latest in green energy technologies. Homebuyers should be aware that the energy savings of a sustainable home are complemented by a significant reduction in health care costs and an increase in overall productivity and happiness.
Through the promotion of the many beneficial aspects of living in a sustainably designed home, potential homebuyers are much more likely to be convinced of the tremendous and extensive value of sustainable living principles. Most homebuyers are aware of the potential savings associated with reduced energy needs, but they are more likely to be swayed by the combination of personal benefits and environmental benefits associated with a sustainable real estate property outfitted with green energy technologies.