Small businesses are the hardest hit in the race to secure a share of the market, and this is due to their lack of essential tools and exposure. Being new in a market should not keep a business struggling longer if unique strategies are applied to boost its performance. Unlike the already established competitors, a new entrant into the business world will have to use techniques that are different and powerful than ones used by competing businesses. To easily achieve growth in sales, a small business should try these proven strategies.
One of the benefits you have when you use Facebook advertising is that you can specifically target those you know are interested in your products. The ads allow you to target a select audience, so you will not waste effort by placing the ad on a platform that connects with anyone including those who might not be interested in the product. With this you can use filters like location, sex, age, online behavior, interest among other factors. It is also fairly easy to create a Facebook ad, so a small business will find this strategy easy to execute and responsive as well.
Google My Business Listing
Like Facebook marketing, Google My Business allows you to target your local clients. With this option, Google allows you to combine all your platforms, which include Google Maps, Google Analytics, Google+ and Google Insights to mention a few. If your business has a unique name, when someone searches about it photos and details about the business will be displayed on a panel located on the top right corner of the page, which gives a clear preview of what you deal in. You also have to note that getting your Google My Business listing to rank well is easy because you only need to make sure your profile is optimized then collect citations and reviews from different people.
Organic social media
You could also use social media to offer customer support. Research shows that at least 33 percent of people prefer to access support through social media as opposed to traditional methods like email phone calls. Social media also allows you to understand what your customers think about your products and brand, so through the information collected you can make improvements. Grace Lever advises that nearly all companies have social media platforms that are active and this should tell you that your competitors are also online, which means ignoring this option could deal your business a huge blow while trying to beat competition.
Coupon deal sites
Another marketing option that a small business can use to drive sales is selling through coupon deal sites. These are sites that promote your business while also listing your products for sale, and most of them have massive audience. Websites like Groupon can help your business to reach its targeted audience faster and allow you to sell more than relying on in-house marketing. Nearly all processes have gone digital and getting things done in the digital way is the best idea you could pursue while building a small business.